From Vision to Triumph: Coastal Escape Charters' Glamping Revolution

Client Background

Nestled in Croatia's picturesque Dalmatian Islands, Coastal Escape Charters (CEC) aimed to stand out in the burgeoning eco-tourism sector as a boutique sailing operator. With a growing demand for sustainable and luxurious travel experiences, CEC sought innovative ways to differentiate their fleet and attract a new wave of eco-conscious travelers.

The Challenge

Stagnant Occupancy: Summer occupancy rates hovered at a lackluster 65%.
Pricing Struggles: Unable to command premium prices for their charters.
Competitive Edge: Losing clients to newer, more innovative competitors.

Glamping Revolution

The Solution

In response to these challenges, CEC decided to revolutionize their offering by equipping their Beneteau Oceanis 46.1 fleet with 6 Luxury Glamping Kits. This strategic move transformed their standard sailing charters into a unique, luxury glamping experience that combined the thrill of sailing with the comfort of a five-star retreat.

Operational Results (2024 Season)

92% Occupancy Rate: Achieved the highest occupancy rate in the Adriatic region.
38% Price Premium: Commanded a significant price premium over standard charters, reflecting the added value of the glamping experience.
4.8/5 Guest Ratings: Earned exceptional guest satisfaction ratings on leading platforms Sailo and Zizoo.

"The retractable glass roof has become our signature feature—guests adore the experience of sleeping under the stars without sacrificing comfort," said Luka Jurić, CEC Operations Director. This innovative feature not only enhanced the guest experience but also became a key selling point for the company.

Key Benefits Realized

48% Repeat Bookings: Glamping guests showed a high likelihood of returning, indicating strong customer loyalty.
Featured in Yachting World: Listed in "10 Most Innovative Charters," enhancing brand visibility and attracting new clients.
25% Shorter Booking Cycle: The glamping experience's strong social media appeal led to a significantly shorter booking cycle, making it easier for clients to plan and book their trips.

Verified Performance

CEC's success is backed by verified data from reputable sources:

Mediterranean Yachting Association (MYA Case #2025-GLMP)
Sustainable Tourism Index (4.1/5 eco-score)

These certifications underscore CEC's commitment to sustainability and innovation in the eco-tourism sector.

Future Plans

Building on this success, CEC plans to expand their fleet to 12 vessels for the 2026 season. They will also introduce customized enhancements to further elevate the glamping experience, including:

Wellness Packages: Offering holistic wellness experiences tailored to guests' needs.
Underwater LED Lighting: Adding a touch of modern luxury and enhancing the underwater experience.
Local Chef Partnerships: Collaborating with local chefs to provide authentic, gourmet dining options.

These additions will not only enhance the glamping experience but also deepen CEC's connection to the local community and environment.